What is Facebook Business Manager and how do I use it?
If your business has an online presence and you’re using Facebook (organic and paid ads), then setting up Facebook Business Manager could be beneficial to you. The standard Facebook platform may be working OK for you but if you’re looking to be more organised, safe and central with your Facebook account(s) and who has access to them, you should consider Business Manager.
A lot of businesses haven't got a clue what Facebook Business Manager is or that at event exist, let alone knowing how to set it up. So, let’s dive in a take a look.
What Is Facebook Business Manager?
You need somewhere to keep all your marketing and advertising activity on Facebook and as Facebook is such a huge site, Facebook Business Manager is one of the most helpful tools you could have for your firm. Business Manager is basically one location to manage your assets, your business tools and the access your employees or agents have to those assets.
You can control multiple users and their access to additional online resources, such as ad accounts, pages, Facebook pixels, product catalogues and Instagram accounts. Some of the key functions include:
- Keeping your business Facebook separate from your personal page - a necessity for smaller businesses without the risk of posting cat videos to the wrong place.
- You can track, with more detail and accuracy, what your ads are doing, download reports to see ad performance and A/B test your ads
- You can give outside individuals like agencies, total access to your adverts and pages without having to hand over the password or ownership of those assets.
- Your staff and colleagues will never see your personal Facebook, just your work information, ad accounts and name.
How do I set up Facebook Business Manager?
Business Manager is genuinely one of the best tools that you could use as a business owner with Facebook assets and it allows you to get serious about what you want from your business.
Creating an account
You’ll use your personal Facebook to confirm who you are, but don’t worry, the memes and cat videos will remain sacred.
- Head over to business.Facebook.com and click on the big, blue “Create Account” button in the top right of the page.
- Enter your name, your business name and the business email address you plan to use to manage the account and click Next.
- Fill in the boxes about your business, and choose whether you are using the account to promote your business or provide services for other business. Press ‘Submit’.
- Check your email for the link to confirm all of the above.
Add a Facebook Business Page to your new Business Manager
This is a page with choices and can be a little confusing.
If you already have a Facebook company page, choose to add existing business pages. If you do not have a business page, you can create a new one.
If you manage pages for someone else, you can access other pages, too.
To add your Facebook company page to your Facebook Business Manager, you need to:
- head to the ‘Business Settings’ and in the ‘Accounts’ section, select ‘Pages’.
- Click the blue ‘Add’ button near the top of the page.
- If you own your Facebook company page, you can select ‘Add a Page’
- If you are an agency or seeking access to someone else’s Facebook page, select ‘Request Access to a Page’
- Type the name of the Facebook business page click ‘Add Page’ or ‘Request Access’
- If you are ‘requesting access’, the owner will receive a notification and provide you with access.
Add a Facebook ad account to Business Manager
If you are already using Facebook ads, follow these steps:
- Go to ‘Business Settings’ and in the ‘Accounts’ section, select ‘Ad Accounts’
- Click the blue ‘Add’ button near the top of the page
- If you own your Facebook ad account, you can select ‘Add Account’. You will need the ad account ID
- If you are an agency or seeking access to someone else’s Facebook page, select ‘Request Access to Ad Account’
- You will need the Ad Account ID (if it is not your Ad Account, you will have to ask the client for the ID)
- If you are ‘requesting access’, the owner will receive a notification and provide you with access.
If you don’t have a Facebook Ad Account, follow these steps:
- Head to the Facebook Business Manager ’business settings’ and select ‘Accounts’ and ‘Ad Accounts’ from the left side menu
- Click the blue ‘Add’ button near the top of the page
- Click ’Create a New Ad Account’ and complete all the details.
Adding people to manage your Facebook assets
It’s no small feat to keep on top of your Facebook marketing strategy all by yourself.
This part of the process gives you the chance to add people (perhaps other employees or an agency) to help you to work on your Facebook Business Page and ad campaigns.
- Go to the Business Manager ‘Business Settings, then to ‘Users’ and click ‘People’
- Click the blue ‘Add’ button near the top of the page
- Enter the business email address of the person that you want to add
- Decide how much account access you want them to have (Employee access or Admin access). You can see the descriptions for what those accesses give, on this page. Click Next.
- Click Pages in the left-side menu and choose which Facebook pages you’d like people to work on and then customise their access.
- Click Ad Accounts in the left-side menu and customise their access again. Then click ‘Invite’
- You can continue to add people in this way until you are finished and then click ‘Done’
Each person you have added will get an email inviting them to work on the company pages or ad accounts you’ve elected for them. It can be a good idea to let them know you’re adding them so they can keep a lookout for the invitation email(s) and not assume they are spam.
If someone leaves your business, you can follow the steps to customise their access and remove it. You don’t want ex-employees able to log in and see confidential information; so don’t forget this part!
Facebook Business Manager allows you to see your ads, manage your activity as a business and generally be able to monitor your marketing successes online. With this tool, you get better insight into your customers; what they like, what they’re interested in, what they respond to.
Business Manager is another powerful way to optimise how you bring in the online traffic and subsequently, customers. Fair call, it can be a little daunting a little confusing at times but don’t be afraid to sign up today! And if you run into trouble setting it up, feel free to give us a call.
Sidenote: we’ve really only touched on the basics of Facebook Business Manager; adding Pages, Ad Accounts and People. There’s so much more to explore so once you’ve set up the basics, don’t be afraid to have dig around.
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