How long does it take Google to find my new blog?


How long does it take Google to find my blog?

Updated 18 May 2020

After setting up your new blog page and stocking it with articles, are you a little frustrated to find out that Google hasn’t found your blogs after a few days or weeks, or even months? You’re not alone. This frustration often leads to several questions, and “how long does it take Google to find my new blog?” is one of the most common questions.  

Experience has shown that it can take three to six months before a new blog is found and ranked by Google. Yes, your blog can be online for as long as 180 days without being recognised or ranked by the most popular search engine in the world.

Why does it take so long for Google to rank a blog?

Firstly, it’s important to understand that Google search results and rankings are a complicated process; it’s often very difficult to explain.

Unfortunately, many blogs start with poor quality content. Google is all about quality content – your articles need to address the intent of what the Google user (the person searching for specific content) is asking.  

Google uses algorithms to deliver up its search results. An algorithm is simply a computer-based set of rules and calculations to form a result. It’s estimated that Google changes its algorithms around 500-600 times a year! Although most of these are deemed minor, there are some major ones that can significantly affect how your website content is ranked. Maintaining awareness around Google’s algorithmic changes can assist you in ensuring the content you add to your blog page is in the best possible format for Google to find it and serve it up.

Also, many blogs (both the actual blog site and/or individual articles) are abandoned within six months of being created; Google will often take the opportunity to weed out blogs that are inactive within a few months of being started. This process is a measure that helps in maintaining quality within the search engine results, including the blogosphere. It’s important that you keep adding content to your blog page for Google to take it seriously.

You can’t simply write one post every couple of months. As a minimum, we’d recommend a fortnightly blog post and the more regularly you post, the better.

How does Google find a blog?

Google is looking for your site to be “optimised” using search engine optimisation (“SEO”) techniques. You need to engage onsite and offsite SEO into your blog page. You can read more about SEO in Hive’s article “What is search engine optimisation?

Google also finds blogs through the use of search algorithms and bots such as the Googlebot. Googlebot primarily crawls the internet and browses through different websites, including your blog page. After getting to a website, it checks the content and determines whether it aligns with the standards required by Google or not. Information gathered by Googlebot is then submitted to Google and added to the database of servers. Although it may take a while, this information is later used to determine which sites should be ranked for which particular searches.

How can I improve the chances of Google finding my website early?

As earlier stated, it can take some websites about three months to be ranked while others may not even rank after more than six months of activity.

There are certain factors that allow Google to find a website early, and they include:

  • ease-of-use of your website
  • the simplicity of the navigation on your site
  • quality of your content
  • use of rich media; photos, video, infographics etc.
  • quality of internal and external links
  • technical setup of your site
  • site speed
  • use of real language – plain English
  • the regularity of posting articles

You could also submit your individual articles directly to Google as soon as you publish them. It's not necessarily a given that this will improve the speed in which your article comes up in results but rather, it's just another thing (in a long list) that may assist. You can submit URL's for indexing via Google Search Console.

Hot tip: you will have to have registered your website with Google Search Console to be able to use its resources.

Ultimately, if you think your new blog page is taking longer to be found than it should, you may simply need to endure a little longer but you should also look at implementing the list of checks and balances above to ensure you’re giving your blog the best possible chance of being found. 

Of course, if you're unsure how to make your blogs or other online content appear in search engines and you'd like some assistance, we'd be more than happy to help you out.

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