Email marketing (often called electronic direct marketing or eDM) should be considered an important part of a law firm’s marketing strategy. But like any form of digital marketing, there’s a knack to it and this article is designed to address the primary things to look at.
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The role of hashtags in digital communication has come a long way since the days of being used primarily for creating ringtones on the Nokia 3210 or typing “*#10#” to check your pay-as-you-go balance. Learn more here.
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How Australian law firms should respond to the COVID-19 crisis by staying active online. Be online for your clients. Educate prospective clients. Continue to build your law firm's online presence. Help your firm weather the crisis downturn and leverage new marketing opportunities. Future proof your firm's growth.
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For law firm bloggers, learn to write magnetic headlines that convert website traffic into blog post readers. When your post is read, it can inform, establish authority, build trust and, convince people to contact you for client-appointments.
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Getting the text right for your media posts is one thing but the use of images is a whole new ball game; particularly when we talk about the ‘legal use of images’ and breaching copyright.
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When planning a digital marketing strategy, you might have come across the term ‘black hat marketing’ or ‘black hat SEO’. As many know (or at least should know), it’s vital that you use ethical and organic SEO techniques when promoting your business online.
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