An overview of Facebook Business Manager and how to get started
If you're running a business and using Facebook to connect with customers, you've probably heard of Facebook Business Manager. Maybe you've even tried to navigate it and ended up feeling totally overwhelmed. Don't worry, you're not alone! This blog aims to simplify Facebook Business Manager and get you started on the right track.
This powerful (but sometimes perplexing) tool is designed to streamline your Facebook and Instagram marketing efforts. It's crucial as your business grows and you start managing multiple ad accounts, pages, and team members. We’re going to talk about how to get started with Facebook Business Manager in plain English and get you on your way to smoother social media management.
What is Facebook Business Manager? (and why you need it?)
Think of Facebook Business Manager as your central hub for all things business-related on Facebook and Instagram. It allows you to:
- Manage multiple Facebook pages and ad accounts: No more hopping between personal profiles!
- Assign roles and permissions: Control who has access to what, keeping your assets secure.
- Manage Instagram accounts: Seamlessly connect and manage your Instagram presence.
- Track performance and analytics: Get a clear overview of your marketing efforts.
- Work with agencies and partners: Share access without sharing your personal login details.
In short, it's about organisation, security, and efficiency. If you're serious about your online presence, Facebook Business Manager is a must-have.
Setting up your Facebook Business Manager Account (easy steps)
- Go to business.facebook.com: You'll need a personal Facebook account to create a Business Manager (it is one unfortunate aspect of having a Business Manager account), but don't worry, your personal information won't be visible to the public.
- Click "Create Account": Follow the prompts, entering your business name and other requested details.
- Add your Facebook page:
- Click "Add Page."
- If you own the page, select "Add a Page."
- If you're requesting access to someone else's page, select "Request Access to a Page."
- If you're creating a new page, select "Create a New Page."
- Add your ad account (or create one):
- Click "Add Ad Account."
- If you already have an ad account, select "Add an Ad Account."
- If you're requesting access to an ad account, select "Request Access to an Ad Account."
- If you're creating a new ad account, select "Create a New Ad Account."
- Add people and assign roles:
- Go to "Business Settings" (the little cog icon).
- Click "People."
- Click "Add."
- Enter the email address of the person you want to add (Tip: let them know you’re doing this and ask them for the best email address to use before inviting them).
- Assign them a role (admin or employee).
- Choose the assets (pages, ad accounts) they should have access to and assign appropriate permissions.
- Admin: Full control over the Business Manager and all its assets.
- Employee: Limited access based on assigned permissions.
- Add your Instagram account:
- In "Business Settings," click "Instagram Accounts."
- Click "Add."
- Enter your Instagram login details.
Navigating business settings (your control centre)
Business Settings is where you manage everything within your Facebook Business Manager.
- Users: Manage people and partners.
- Accounts: Manage pages, ad accounts, Instagram accounts, catalogues, apps, and pixels.
A pixel is a snippet of code that tracks website visitor actions, helping you measure ad effectiveness.
- Data sources: Manage catalogues and pixels.
- Brand safety: Manage domains and block lists.
- Integrations: Manage lead access and integrations with other platforms.
- Payments: Manage payment methods for your ad accounts.
- Security centre: Manage security settings.
- Requests: See requests for access to your assets.
- Business info: Update your business details.
Key features of Facebook Business Manager
Ad accounts
- Run and manage your Facebook and Instagram ad campaigns.
- Set budgets, target audiences, and track performance.
Facebook pixel
- Track website conversions and optimise your ad campaigns.
- Essential for retargeting and measuring ROI (return on investment).
Catalogues
- If you're selling products online, create a catalogue to showcase them in your ads and on your Facebook Shop.
- Useful for e-commerce businesses.
Audiences
- Create custom audiences based on website visitors, customer lists, or engagement with your Facebook and Instagram content.
- Target your ads to the right people.
Business suite integration
- Facebook business suite is a user interface that allows you to manage your Facebook and Instagram accounts in a single place. It can be accessed through business manager.
Tips for Australian businesses (keeping it local)
- Target your local audience: Use location targeting to reach customers in your specific area by town, region, and postcode.
- Run local promotions: Promote events, sales, and special offers to your local community.
- Showcase customer testimonials: Build trust by sharing positive reviews from customers/clients.
- Use Australian language and humour: Connect with your audience on a personal level.
- Stay up-to-date with Facebook's policies: Ensure your ads comply with Australian advertising standards.
Don't be shy; ask for help!
Facebook Business Manager can be quite overwhelming at first. Don't be afraid to:
- explore Facebook's Help Centre;
- watch tutorials on YouTube;
- join Facebook groups for business owners;
- consider hiring a social media manager if you need extra support.
By taking the time to learn the ropes, you can unlock the full potential of Facebook Business Manager and take your business to new heights.
Contacting Social Hive
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