Why your website must be mobile optimised
Content updated March 2025
How many times a day do you use the internet on your mobile? Chances are, it’s more often than you realise. Whether it’s checking social media, shopping, or searching for services, our phones have become the go-to device for browsing.
Now, imagine someone searching for your business on their mobile only to find a clunky, hard-to-navigate website. Frustrating, right? For most visitors, that’s a dealbreaker - and they’ll leave to find a competitor who has their mobile site sorted.
If your website isn’t mobile-optimised in 2025, you’re not just falling behind; you’re actively turning away potential clients. In this blog, we explore why this matters so much and how you can ensure your website meets modern mobile expectations.
Are mobile users really that important?
Absolutely. Mobile browsing has skyrocketed in recent years. Globally, mobile devices now account for over 60% of internet traffic, and that figure is even higher in industries like legal services, real estate, and retail.
Think about your own habits. When you’re scrolling through social media or searching for something online, chances are it’s on your phone. If a website doesn’t work properly on mobile, how long do you stay? Not long, right? That’s why meeting your audience on their preferred device is essential.
Why your website must be mobile-optimised
Your website visitors expect an excellent mobile experience
Modern users want convenience. If your site isn’t easy to navigate on a phone, visitors won’t stick around. They expect:
- clear, readable text without zooming;
- menus that are easy to find and use;
- quick load times, even on mobile data;
- content that fits the screen;
- clickable links and buttons.
If you can’t deliver that, they’ll move on - and probably to a competitor.
Social media = mobile traffic
Do you use social media as part of your marketing? Most people access platforms like Facebook, Instagram, and LinkedIn on their mobiles.
When someone clicks a link in your post or ad, they’re expecting a seamless experience on your website. If your site doesn’t load correctly, they’re unlikely to bother coming back. You’re spending time and money driving people to your site - don’t let it go to waste with poor mobile functionality.
Google preferences mobile-friendly sites
Did you know that Google prioritises mobile-friendly websites in search rankings? Its mobile-first indexing means your site’s mobile version is now the primary version Google evaluates.
If your site isn’t mobile-optimised, it’s likely to rank lower than competitors who have embraced a mobile-friendly design. Google also factors in user experience - slow load times or clunky navigation on mobile could cost you dearly in search rankings.
What happens if your site isn’t mobile-optimised?
When a website isn’t mobile-friendly, it creates all kinds of problems.
- Poor user experience – Visitors can’t easily read or navigate your site.
- Higher bounce rates – Frustrated users leave quickly, signalling to Google that your site isn’t worth showing in search results.
- Missed conversions – Potential clients won’t stick around long enough to call, fill out a form or take any action.
- Damaged reputation – A dated, clunky website reflects poorly on your business, making you seem less professional and less trustworthy.
Common issues with non-mobile-optimised websites
Wondering if your site might be missing the mark? Here are some red flags.
- Text is too small to read, requiring constant zooming;
- Horizontal scrolling is necessary to see the full page;
- Phone numbers and email addresses aren’t clickable;
- Images or videos don’t adjust to fit smaller screens;
- Menus are oversized or difficult to use.
If these sound familiar, your website likely needs an update.
How to optimise your website for mobile users
Getting your site mobile-optimised doesn’t have to be complicated. Here’s how to make it happen:
Responsive design
A responsive website automatically adjusts to fit any screen size, whether it’s a smartphone, tablet, or desktop. This ensures your site looks and functions perfectly on every device.
Fast loading speeds
Mobile users are impatient. If your site takes more than a few seconds to load, they’re gone. Compress your images, minimise code, and use a reliable hosting service to keep load times fast.
Simplified menus
Keep your navigation simple and mobile-friendly. Avoid overcrowding your menu and use drop-downs or sticky headers for easy access.
Clickable features
Make phone numbers, email addresses, and CTAs (calls to action) clickable. A “Click to Call” button, for instance, can make contacting your business effortless for mobile users.
Regular testing
Check your site on multiple devices to ensure it performs well.
Why it’s worth the effort
By now, you should be convinced that having a mobile-optimised website is not just a nice-to-have; it’s a necessity. But if you’re still wondering whether this is an investment your law firm should make, let’s really hone in on the benefits you can expect.
- Increased conversions – A mobile-friendly site encourages users to take action, whether that’s filling out a form or making a call.
- Better SEO rankings – Google rewards mobile-friendly sites with higher search rankings, driving more traffic to your site.
- Enhanced reputation – A sleek, mobile-optimised website shows that your business is professional and in touch with modern customer expectations.
- Improved accessibility – A mobile-optimised site ensures everyone, including users with disabilities, can easily navigate and interact with your content.
- Future-proofing – Mobile use will only continue to grow. Optimising your site now ensures you’re ready for what’s ahead.
Contacting Social Hive
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