Why your website must be mobile optimised
With more and more people accessing the internet on a mobile device, your website must be mobile optimised. Whether we like it or not, whether we think it's good or not, it's a fact; more searches are done on mobile than desktop and more people are accessing the internet for more hours in every day than ever before. Mobile optimisation of your website used to be an option; now it’s a requirement.
Why do I need to optimise my website for mobile users?
Mobile access to the internet has now taken over desktop access and the gulf is increasing every day.
In early 2018 the world was estimated to have about 3.2 billion mobile users and an estimated 60% of those users access the internet by mobile. There appears to be no abatement in this upward trend.
With such a massive number of website users across the globe and a massive number of options (websites, including your competitors) for them to access information through, if they could choose between a mobile optimised site or not, which one will they choose, if searching by mobile? You will want a slice of those visitors.
The user experience
There is very little more unpalatable when searching on mobile than a website you simply cannot read, cannot navigate and cannot comfortably view. It’s time to mobile optimise your site if you haven’t done so already.
If your business uses social media as part of your marketing tool kit, most of your potential customers are accessing those social media sites via mobile. When they click on your post, are you taking them to a mobile optimised page or back to your website of 1999? If you’re not mobile optimised for your social media visitors, they will abandon you at the drop of a hat.
Google indicated, back in April 2015, that it would commence initiatives that preference mobile optimised sites in its search rankings. There were several further announcements to prepare you for this over the next several months included a substantial warning in 2016.
In March 2018, Google announced “Rolling out mobile-first indexing” – now’s the time.
Common problems associated with a non-mobile optimised website
- The text is very small and either cannot be enlarged or if enlarged, creates a nightmare of scrolling up and down and left to right
- Ordinarily, even without enlarging the text, you have to scroll left to right and back again to read the content on your mobile screen
- Phone numbers are not set as “click to call”
- Images cannot be viewed in full
- Infographics cannot be viewed in full
- Video cannot be viewed in full
- Important content is easily missed because the user simply does not know it is there
- It is an exhausting experience for your site visitor (potential customer)
- Your customers will abandon you
- Google will abandon you
Is your website mobile optimised?
If you haven't updated your website in a number of years, it is highly likely it is not optimised for your mobile users. Even some websites updated in recent years, have not taken advantage of the mobile platform at the time of development.
If this is you and you want to attract more business from the massive online community, get in touch with us and we can talk you through your options.
Looking for assistance with any aspect of your digital marketing? We'd love to help.
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