How to publish articles on LinkedIn
How often do you scroll through LinkedIn and find insightful articles shared by professionals? LinkedIn isn’t just a platform for job hunting or networking; it’s also an excellent space to showcase your expertise by publishing your own articles. If you’ve been thinking about writing your own LinkedIn articles but don’t know where to start, this guide should help.
Publishing on LinkedIn is more straightforward than you might think. The challenge isn’t so much the technical steps but choosing the right content to engage your audience and position yourself as an authority in your field.
Why publish on LinkedIn?
Publishing articles on LinkedIn isn’t just about sharing ideas; it’s a way to:
- build authority in the legal industry;
- engage with your network on a deeper level;
- attract potential clients, collaborators, or employers;
- drive traffic to your website or other platforms.
Unlike standard posts, LinkedIn articles are longer-form pieces that live on your profile permanently. As your portfolio of articles grows, so does your professional reputation. People visiting your profile can easily find all your published articles under the “Activity” section, making them a valuable resource for showcasing your expertise.
Choosing the right content for your article
Overcome self-doubt
Many professionals hesitate to publish because they think:
“My content isn’t interesting enough.”
“I’m not a good writer.”
“I don’t have anything worth sharing.”
The truth is, you don’t need to be a world-class writer or have groundbreaking ideas to create engaging LinkedIn articles. Think about the questions people frequently ask you, the challenges you’ve overcome, or insights you’ve gained in your career. These are often the most relatable and valuable topics.
Content ideas for LinkedIn articles
Here are a few starting points:
- Industry trends - Share your perspective on what’s happening in your field.
- How-to guides - Break down a process or concept that your audience might find challenging.
- Personal stories - A career milestone, a lesson learned, or a funny anecdote can humanise your brand and resonate with readers.
- Opinion pieces - Weigh in on news, industry debates, or emerging issues.
- Case studies - Highlight how you’ve solved a problem or achieved success in your work.
Choose topics that align with your professional goals and target audience. Remember, your content represents your personal brand - keep it professional but approachable.
How to publish an article on LinkedIn
Now let’s get into the mechanics of publishing.
Access the LinkedIn article editor
- Go to your LinkedIn feed, where you’d typically write a post.
- Click on the option that says “Write an article.” This will open the LinkedIn article editor.
Add the body content
The main section of your article is where you’ll tell your story, share insights, or provide solutions. You can:
- Write directly in the editor or copy-paste from another platform, like Word or Google Docs.
- Reformat text (like headings or bullet points) after pasting to ensure it looks clean and professional.
Formatting Tips
- Sub-headings - Break your content into sections using sub-headings. This makes your article easier to skim.
- Bullet points - Use bullet points sparingly and only when listing information clearly enhances readability.
- Quotes - Highlight quotes using the “quote” option in the editor to make them stand out.
- Hyperlinks - Instead of pasting long URLs into your text (which can be very long and untidy), hyperlink relevant keywords to keep your article clean and polished.
Add rich media
Incorporating images, videos, or graphs makes your article more engaging. To insert media:
- Hover your mouse over the area where you want to add content.
- Click the small “+” icon that appears and select your desired media type.
Media Tips
- Use high-quality images or videos that align with your topic.
- Ensure graphs or infographics are legible on mobile devices.
- Consider linking images to relevant web pages for added interactivity.
Write a compelling title
Your title is the first thing people see, so make it count. Aim for 50–70 characters that clearly convey what your article is about. For example:
- Instead of: “Understanding contracts”
- Try: “5 Key clauses to watch for in business contracts”
If you’re unsure about the title, write your article first, then craft a headline that captures its essence.
Include a Featured Image
A featured image adds visual appeal to your article and draws readers in. LinkedIn recommends a size of 1200px x 644px for best results.
To add an image:
- Click the placeholder image near the top of the editor.
- Upload your chosen image.
- Adjust its size or replace it as needed.
Review and edit
Before hitting publish:
- Read your article aloud to catch any awkward phrasing.
- Check for typos, grammar errors, and formatting inconsistencies.
- Ensure your message flows logically and is easy to follow.
Consider asking a colleague or trusted contact to review it before publishing. A second pair of eyes can catch things you might miss.
Publish and share
Once you’re satisfied with your article:
- Click “Publish” in the top-right corner.
- Add a short description to introduce your article to your network. For example: “Have you struggled with [problem]? I share insights on [topic] in my latest article. Let me know your thoughts!”
Don’t stop there! Share the article in relevant groups, include it in newsletters, or link to it from your website to maximise its reach.
Tips for success with your LinkedIn articles
Publishing on LinkedIn isn’t just about writing - it’s about engaging. Here’s how to maximise the impact of your articles.
- Consistency - Aim to publish regularly, whether it’s monthly or quarterly.
- Engagement - Respond to comments and messages. Starting conversations builds stronger connections.
- SEO - Use relevant keywords and hashtags in your article to make it easier for people to discover.
- Analytics - LinkedIn provides insights into how your articles perform. Use this data to refine your approach.
Ready to publish?
Publishing on LinkedIn is one of the best ways to grow your personal brand, share your expertise, and connect with your professional network. The process is simple, but the impact can be huge. Start small, focus on topics you’re passionate about, and watch your presence on LinkedIn grow.
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