Digital marketing trends for 2023


Digital marketing trends for 2023

As we close another year, it provides us with a great opportunity to reflect on the year that was and look forward to the year ahead. In business, you achieve nothing by remaining stagnant. Investment in digital marketing in 2023 is expected to increase across many industries. The best businesses constantly evolve, and to do this, you need to keep up with the latest trends. So, with that in mind, in this blog we are going to reveal some of the key marketing trends we expect to see dominate in 2023.

AI chatbots

Love them or hate them, chatbots have become useful for marketers, but we will see the next evolution of chatbots over the coming years.

AI chatbots will be a lot more sophisticated (thankfully), and they will be able to assist clients with specialist queries and concerns.

This can help to boost customer experience while ensuring that your team only has to deal with complex queries where the answers cannot be found online.

If you are going to use a chatbot, make sure you do it right, though! There’s nothing more frustrating than going around in circles with a robot agent who does not understand your question or really adds no value to your experience.

Gathering zero-party data

Zero-party data is information that customers voluntarily share with organisations.

As someone who is ingrained in the legal world, you will know all too well that rules and regulations are changing all of the time. There are more stringent rules regarding data collection and use, and rightly so.

However, this does not take away from the fact that data is more vital to businesses than it ever has been.

Because of this, you need to carefully consider how you gather consumer data while also ensuring all of the legalities are covered. Form and survey building are obvious choices here, and it is a great way for you to learn more about your customers so that you can offer a better service going forward.

Social responsibility

We expect to see a lot of legal firms create social responsibility content throughout the coming year. In fact, 89 percent of marketers who create social responsibility content plans are going to maintain or increase their investment. This is almost double the year prior.

It is not hard to see why this is such a pivotal trend. Transparency, ethics, and social responsibility all matter to the modern-day customer.

For example, 40 per cent of millennials and 50 per cent of Gen Z’s want businesses to take a stance on climate change, gender inequality, LGBTQI+ rights, racial justice, and social issues. If your business advocates for such issues, it can have a powerful impact on whether a client chooses to work with you or a different law firm.

Many businesses have started to pivot social media strategies so they can concentrate more on inclusive offerings and initiatives while also highlighting the missions or causes they support.

While this may not immediately sell your services, it does show a sense of social responsibility, and this is highly effective and thoughtful. People will remember your brand, and they will be much more inclined to use your services whenever they need a lawyer.

Using social media for customer service

Did you know that 89 per cent of customers may want to message your brand? Further, 73 per cent of clients (2021 data and likely increasing) say they love a specific brand or business due to helpful customer service. Because of this, it makes sense to prioritise customer service when creating a successful business in 2023.

One of the ways you can do this is by offering customers different methods of connecting with your business. Social media is an obvious place to begin.

If someone searches for a law firm on LinkedIn, Twitter and Facebook and they see that you have your direct messages turned on, they may choose to start a discussion. However, if they have to then head to your website and either call or email your business, you may find that this is simply too long-winded, and you never hear from them.

Offering effective customer service across social media should also lend itself well to receiving more positive reviews from people, which will help to enhance your social proof. After all, when someone searches for something as vital as legal help, they are going to want to see proof that others have been happy with your service.

Short-form videos

Short-form video is another trend that is really coming into its own. While long-form videos provide large amounts of information and in-depth content, short-form videos can be much more effective at getting a point across. One great way to create engaging short-form videos is by using a free online video maker.

Online audiences today have short attention spans, and short-form videos align perfectly with this. This is why we have seen a lot of social media platforms offer reels and quick-fire video features in the past year.

Plus, short-form videos are easier to create, and they use less bandwidth, so it’s a win-win!

Influencer marketing

Influencer marketing has really picked up steam in 2022. However, we expect things to heat up throughout the following year. In fact, 17 per cent of marketers intend to invest in it for the first time, while 89 per cent of those who already engage in influencer marketing will either maintain or increase their investment.

In the past, many viewed influencer marketing as a tactic reserved for beauty and fashion brands who would team up with celebs and reality stars. However, it has gone far beyond this. Lawyers can collaborate with industry thought leaders and influencers to increase brand awareness.

Micro-influencers will become increasingly important, especially for those on a restricted budget. These influencers have a lower follower count, but they have high levels of engagement, so they pack a powerful punch.

Leverage key marketing trends and watch your brand soar in 2023

So, there you have it: an insight into some of the marketing trends we expect to flourish throughout 2023.

If you don’t know which marketing tactics you should leverage or you need help putting together an effective marketing plan for your legal firm, please do not hesitate to get in touch with Social Hive, and we will be more than happy to help.

Contacting Social Hive

📞  0412 338 376


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