LinkedIn post boosting: is it worth it?


Benefits of LinkedIn post boosting

Your digital presence is more important than it ever has been. With 65 million decision makers and a highly engaged user base, LinkedIn is the perfect social media network for those in the legal sector.

LinkedIn also boasts an ever-increasing range of brand-boosting tools to help your business enjoy greater success. One such tool is the LinkedIn post boosting feature.

What is LinkedIn post boosting?

Boosting a post on LinkedIn is precisely what it says on the title. It’s all about increasing your post’s visibility and helping it to be viewed by a wider and more targeted audience so that you can achieve your goals effectively.

What are the benefits of boosting a LinkedIn page post?

LinkedIn currently has more than 830 million users, with around half of these users active at least once a month. This makes it the most influential and biggest professional community on the web. While this presents endless opportunities, it also means competition is fierce.

Rather than your content being hidden amongst a sea of other posts, boosting your LinkedIn content can ensure it appears in all of the right places. Your post will even pop up on the feeds of users who do not follow your page, to begin with.

With just the click of a button, LinkedIn post boosting enables you to reach a much bigger audience! It is also incredibly easy to use. You don’t have to be technically-minded to make the most of this marketing approach.

Plus, if that was not enough, you can target your marketing efforts effectively. LinkedIn utilises reliable and accurate member-generated data that enables you to target whomever you wish based on location, job function, seniority with their respective business, and much more.

8 steps to boosting a LinkedIn page post

Before we take you through the eight steps to follow when boosting a LinkedIn post, there are three criteria that need to be met to use this feature:

  • You can only boost a page if you have “content admin” or “super admin” access on the LinkedIn page in question;
  • You can only boost videos, single-image posts, text posts or events;
  • You cannot boost the same post twice.

Now that we’ve cleared that up, let’s take you through the steps required.

  1. Access the admin view of your LinkedIn Page (that’s your company page, not your personal profile) and find the post you want to boost in the ‘updates’ section of your page feed.
  2. There is a ‘Boost’ button just above the post of interest. Click on this.
  3. You should now be on the ‘Boost Post’ page. Open the dropdown menu and choose an objective that matches your company's needs.
  4. Choose the type of audience you wish to target through boosting. For example, you could target an audience based on their interest, where in Australia they are, or what job they have.
  5. Uncheck ‘Automatic Audience Expansion’ and ‘Include LinkedIn Audience Network’, unless you want to keep these features on.
  6. Set your ‘Schedule’ and ‘Lifetime Budget.’
  7. Choose the ad account for billing.
  8. Click on ‘Boost’

4 tips for optimising the success of your LinkedIn boosted post

Simply boosting a post is not necessarily enough. You should also be making sure that the content you are boosting is engaging and will help you to reach your objectives.

Here are some helpful tips:

1.  Develop an organic presence on LinkedIn

You cannot simply dive right in, open an account, and start boosting every post. This will appear spammy. Instead, you need to develop an organic presence.

To achieve this, you should post content on a consistent basis. Make sure it is authentic and focused.

Also, spend some time replying to feedback and engaging in the comments section. You will want to ensure your LinkedIn page profile is complete too.

2.  Boost high-performance posts

From photos to polls, there are many content types you can make the most of. However, on LinkedIn, the types of posts that usually get the most engagement include new service launches, topical news and industry reports.

When deciding what content to boost, not only do you need to ensure you pick something interesting that will perform well, but you need to make sure it aligns with your objectives too.

3.  Strategically target your audience

The ability to reach ultra-specific target audiences is one of the great benefits associated with LinkedIn boosted posts.

You can reach people by their professional interests, industry and seniority. Ultimately, you can make sure you target the right people at the right time, which you need to do when boosting posts on LinkedIn.

4.  Select the right objective for your campaign

Selecting an objective that is meaningful is critical. Do you want to build web traffic? Do you need more followers? Are you looking to increase awareness of an event?

Your chosen objective will not influence the way your post looks but it will help to make LinkedIn aware of your goals and requirements. This ensures you are matched with the best audience for optimal impact.

For example, selecting an objective for ‘engagement’ will optimise your opportunity for followers, reshares, and likes. ‘Brand awareness’ will ensure you are in front of as many people as possible.

How much do LinkedIn boosted posts cost?

One of the great things about boosting posts on LinkedIn is that you are in control of how much you spend. You are free to assign a daily budget or a lifetime (for the life of your campaign) budget.

However, there is a minimum spend of approximately AU$15.00 per day, so do keep this in mind.

You can easily track your spending from your LinkedIn account and you can make changes to your budget, so long as you do not dip below the minimum spend required.

Make a big impression on LinkedIn with post boosting

LinkedIn organic posts can be highly beneficial for law firms when it comes to their social media efforts. However, if you’re struggling to get results with organic posting only, then leveraging the ‘post boost’ feature could be just the thing you need. This is a great way to increase brand exposure and reach more people online.

Contacting Social Hive

📞  0412 338 376


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