Top “On Page” SEO Tips and Strategies


Top “On Page” SEO tips and strategies

There are many ways to improve the on-page SEO of a website. Some of the methods include ensuring that the site has relevant anchor-text links and using meta descriptions and page titles. This will improve the website's ranking and get more traffic. You can also make use of schema markup, which is an HTML element.

In this blog, we explore the top on-page SEO tips and strategies you need to know to succeed in 2022 and beyond.

1. Page titles

One of the most important on-page SEO tips is to optimise your page title. It is the first thing that a reader will see and often carries a substantial amount of SEO value. A good page title tells Google and users exactly what the page is about. Further, the title doesn't compete with ads or snippets - it just lets users understand what they're reading.

When writing your page title, make sure to include your main keyword phrase. While putting keywords in your title doesn't directly affect your ranking, it tells users that you have high-quality content. Besides keywords, you can use trigger words or adjectives to make the title more interesting. You can also include your company name, but avoid using it more than once because it will harm your click-through-rate (‘CTR’) and readability.

It’s also a good idea to keep your page title a bit different from your H1 tag of the page. The H1 tag is equally important to on-page SEO, but many companies have the same page title and H1 since that’s a default setting in many page builders. Be sure not to make this mistake and change your H1 tag a bit from the page title.

2. Meta descriptions

Meta descriptions are one of the most important elements of any web page, and they should clearly convey what the page is about. However, they should be written in a way that appeals to human readers rather than search engines. The meta description should also speak to the content of the page, and it should be as interesting and engaging as possible.

The meta description is typically 120 to 156 characters long. Google will display your meta description in the search results (the smaller text immediately below the title), so it is imperative to optimise it properly. It should be clear and action-oriented and should include the main keywords. Importantly, it should not contain duplicate keywords or create false trust. Instead, it should provide the solution, benefit or value that users are looking for. If done properly, meta descriptions can boost your CTR and help you get more traffic.

If you were running any other local advertising, you would definitely consider the copy you use in the ad. Meta descriptions are no different. Be sure to optimise your meta description just as you would the text contained in an ad.

3. Schema markup

Schema markup is a powerful SEO tool that helps search engines understand your content better. Basically, it tells search engines what elements and content on your page are important.

For example, Google can determine that your article is about a particular topic, or it can tell it's about a specific author. It can also influence organic traffic and how your website appears in search results. If you do it correctly, you may receive rich snippets or even take a zero position (a featured snippet that appears above the first organic results) for certain search queries.

This simple yet powerful SEO tip improves the appearance of your web pages and can increase traffic significantly. Schema markup increases click-through rates and can drastically improve your local SEO efforts as well. Furthermore, the rich snippets you achieve in the SERPs should be interesting enough to drive traffic and increase conversions.

4. Image alt text

If you're struggling to get the most out of your website images, image alt text can help.

Image alt text can help your images appear higher in image search results. It can also increase your keyword rankings. When used properly, alt text is descriptive but should not be spammy or keyword-stuffed. Rather, it should describe the image and its contents to those who can't view it.

As a rule of thumb, image alt text should describe the image rather than simply repeating the image's title. For example, if you're using a cake image on your page, the alt text must describe the cake. This will help sight-impaired people understand what the image contains.

5. Internal link anchor-text

Anchor-text of your internal links can be very helpful to your SEO strategy. Anchor-text is the selection of words you apply a hyperlink to.

Proper use of anchor text can help you achieve higher rankings. However, you should be cautious while choosing the right anchors for your internal links. If you use the wrong anchors, they may harm your website. To avoid this, it is important to choose relevant anchor texts that are related to the content of your website. These anchors should also be created with good quality.

When choosing the anchor text of your links, try to make sure it sounds natural. Search engine algorithms are getting better at natural language processing. Also, consider the type of content on the page you are linking to and ensure it is relevant.


On-Page SEO can make or break an SEO campaign. Be sure to cover the basics and follow our top on-page SEO tips to succeed with SEO this year and beyond!

About our guest author Roger Avila

Roger Avila is an SEO Manager at JetRank that’s based out of San Diego, CA, USA. Other than work, Roger enjoys biking, most sports and spending time with family.

Contacting Social Hive

📞  0412 338 376


 Share this page...