Why law firms shouldn't let AI write for them
There’s no denying that AI is taking the world by storm. In fact, it’s estimated that the global AI market value will reach $267 billion in the next five years. While 72% of people believe AI can handle repetitive tasks, producing interesting, accurate, and grammatically correct content is not one of the tasks you should attribute to an AI tool.
Although you may see lots of adverts for AI writing tools, switching to this approach is ill-advised, and below we’ll reveal the different reasons why.
What is an AI writing tool?
An AI writing tool is a software application that uses artificial intelligence to produce content. Based on pre-determined rules and the so-called intelligence the application gains over time, it will automatically create content based on different topics.
Some of the AI writing tools on the market today include ChatGPT, GetGenie, Jasper, and Writesonic. They promise to deliver content in seconds, with minimal user input.
Sounds a bit too good to be true, right? As the saying goes, when something sounds too good to be true, it often is!
Reasons why legal firms shouldn’t let AI write for them
There are a number of reasons why using an AI tool to produce blog posts and other pieces of content for your law firm is a bad idea and here’s why.
AI writers make heaps of mistakes
There’s only one place to begin, and this is the fact that the content produced by AI writing tools is littered with errors.
At first glance, this may not be evident. However, once you start using AI more often, you’ll notice that there are often many silly errors. This is even more so with a complex topic such as law.
A big issue is that AI is designed to write convincing content, presenting everything as fact. That would be great if all of the information presented were accurate. But that’s not always the case. This is a massive concern in the legal industry because if you present something false as the truth, you could find yourself in a whole world of trouble.
AI makes fact-checking incredibly difficult. It can be hard to spot the parts of your blog post that are factually incorrect because the tone is so convincing. Plus, even if someone experienced oversees the editing process, it’s easy to let a mistake slip through the cracks.
Instead, it’s easier to remove the risk of posting incorrect content on your blog and handle the entire process yourself.
Human intervention is needed
While these apps market themselves as requiring little human intervention, this is not necessarily the case. You’ll need to go over the content to make sure it’s grammatically correct, and most importantly, you’ll need to fact-check the information every single time you use it.
Also, as AI writers make many mistakes, you’ll find yourself reviewing every sentence several times.
Ultimately, it can end up taking longer to use an AI writing tool because the proofreading and editing process is so extensive.
Google regularly updates its algorithm, ensuring low-value, thin content doesn’t rank highly. The search engine wants to ensure it delivers users as much value as possible.
If you use an AI writing bot to create content, you’re probably not bringing anything unique or new to the table. AI is simply going to take what’s already on the Internet and present it in a different manner. It doesn’t offer any extra value. It won’t have your voice or your personality.
Writing an SEO-optimised piece of content requires a human touch nowadays because search engine optimisation has moved on. Gone are the days when you could simply keyword stuff an article. Now, it’s all about value, the natural incorporation of keywords, and originality. These are three elements that AI tools simply cannot provide.
Plus, as Google gets more and more intelligent, it may even start punishing AI-produced content, which can make your online future quite uncertain.
A lack of originality and plagiarism concerns
Usually, an AI tool will generate content for a subject based on what’s already on the web. This creates plagiarism concerns and does nothing in terms of helping you stand out from the crowd with original content.
If you ask the AI writing tool to answer a specific and maybe complex question, it could produce an answer that’s very similar to what’s already on the web. Because of this, it’s critical that you use a reliable plagiarism tool to make sure you don’t find yourself in hot water.
AI tools often produce dull content
If you hand your content creation efforts over to a robot, you won’t get any personality. Even though you can request that the tool uses a different writing style or tone, it still has no human element.
AI writing software is simply an algorithm full of program code and maths. It doesn’t have the capability to imagine or think as humans do. Rather, AI models make predictions, which result in the content generated. It’s purely the work of a calculation.
Because of this, it’s impossible for an AI writing tool to add personality or human quality to your content. This is something only a human can do. Considering law firms deal with many sensitive topics, a human touch is even more critical than it may be in other industries.
Protect your reputation by creating your own content
While an AI bot promises to be quick and efficient, it doesn’t promise to deliver quality. You’ll find that you could spend hours upon end fixing grammatical errors and removing incorrect information. Ultimately, having a human create content is much quicker and easier.
If you need help improving your law firm’s blog, please don’t hesitate to contact Social Hive. We’ve got many years of experience helping you to create unique, engaging, and SEO-optimised content for the legal sector.
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