The future of web development: 8 emerging trends for business

14 AUGUST 2023

The web development market is constantly changing, and businesses and staff need to stay updated. In 2023, the web will experience several fascinating developments. Building cutting-edge and profitable websites will be easier for you if you are aware of these trends in web development, from new technologies to changing consumer expectations.

Recent research indicates that about 38% of users will stop visiting a website with poor design, and 85% believe it should be mobile-friendly. Furthermore, other pieces of research demonstrate that websites with faster loading times have greater conversion rates, which may rise by 7% for every extra second. These figures indicate how important it is to keep up with web development trends.

By following these trends, you can create cutting-edge, user-friendly online apps that meet shifting customer expectations. This blog explores the newest web development trends in 2023 for businesses looking to create a distinct image for themselves.

Emerging trends in web development for business

We have compiled a list of the top web trends worldwide that a business can leverage to change its web development game. Let's explore each of these trends.

1. Chatbots with AI

In 2023, artificial intelligence (AI) chatbots will become more sophisticated to better serve customers. Businesses can utilise machine learning, natural language processing, and information retrieval techniques to match user behaviour with bots.

AI-enabled chatbots increase customer happiness by speeding up business procedures in voice or text discussions. AI-powered chatbots can gather data, answer frequently requested questions, and solve various issues.

Many well-known B2C companies now deploy AI chatbots to help consumers. Between 2018 and 2020, marketers' use of artificial intelligence surged by 190%, and many abandoned traditional chatbots in favour of services like Facebook Messenger, WhatsApp, and Skype. In 2023, you may anticipate an even larger rise in AI chatbots.

2. Progressive Web Apps (PWAs)

Though progressive web apps (PWAs) are not entirely new, their most recent iteration will displace web apps completely. PWAs facilitate offline functionality in apps like Google Maps and accelerate the loading of websites. Businesses like Starbucks, Uber, Pinterest, and Twitter have used PWAs to enhance their user experience, and many more will do the same starting in 2023.

In the second quarter of 2022, mobile devices, excluding tablets, accounted for more than 58% of all international online traffic. It is now more vital than ever to turn web apps into PWAs because of the rise in the use of mobile devices like smartphones and tablets for various online activities. There are many progressive web application frameworks that developers should consider while developing web applications.

PWAs deliver a superior user experience, saving the provider money on website development and making maintenance easier. Additionally, they mimic the behaviour and aesthetics of a single web page. Written with HTML, CSS, JavaScript, React, WebAssembly, or Angular, PWAs will be trendsetters in 2023.

3. Serverless architecture

The serverless architecture eliminates the need to handle server hardware and software using third-party hosting. Data loss, system overload, and excessive development expenditures are all reduced by using this technique.

Reputable companies like Amazon Web Services embrace serverless architecture, which permits the replacement of traditional servers with cloud-based substitutes for better control over resource utilisation.

In addition to the advantages already mentioned, serverless architecture contributes to the long-term sustainability of the internet. In the coming years, widespread usage is anticipated, particularly for IoT applications and complicated backend queries.

4. AMP, or Accelerated Mobile Pages

Accelerated Mobile Pages (AMP) and mobile-friendly content that loads quickly on mobile devices are two of the most prevalent web development practices that stress users. Google's open-source AMP initiative attempts to create mobile-friendly web pages and websites.

Websites accelerated by the AMP framework ensure an excellent mobile experience. Business owners may provide customers with essential, speedy, optimised landing pages by posting AMP advertisements.

Browsers can understand AMP HTML faster and more readily, thanks to AMP. Developers can avoid common coding issues because of the system's inventive architecture and elevated productivity.

5. Responsive website design

As was already established, more than 58% of all web traffic worldwide comes from mobile devices. Additionally, mobile devices account for about three-quarters of all global e-commerce sales. These statistics demonstrate the importance of creating websites with mobile users in mind. A lot of developers have used this strategy for years.

However, what ’mobile-friendly’ actually entails changes all the time. One-click ordering on e-commerce apps, fingerprint scanning, and voice recognition, among other developments, will be used in 2023 to provide customers with highly tailored experiences. Responsive design will benefit your visitors, including a more seamless user experience and improved brand recognition.

6. WordPress development

WordPress powers almost 40% of websites, so its prominence warrants consideration. Open-source platform WordPress continuously increases its feature set to serve customers better. It makes sense to look at some web development trends specific to WordPress.

The approaching year will likely bring about several improvements for WordPress. For example, a new navigation scheme will make user interaction simpler. This redesign will combine the separate post editor and template interfaces. WordPress also provides fresh design alternatives to give your website new vitality.

7. Single-Page Applications (SPAs)

SPAs are JavaScript-based web applications that load just one HTML page in a visitor's browser and dynamically change the content as necessary without refreshing the page. These are the most important game-changing advancements in web development.

Google, Facebook, Twitter, and the developer community have all adopted SPAs to a substantial extent. Since users can access a website without waiting for the server to finish loading a new page, overall performance is noticeably faster. Although SPA maintenance is more laborious, it could be worthwhile.

SPAs are easy to construct and cheaply priced, thanks to the well-liked AngularJS framework. Additionally, they use less server space and successfully provide customers with the information they require on a single page without requiring them to navigate.

8. Standardisation of dark mode

At least 8 out of 10 users now choose dark mode, which has lately increased in popularity. The ability to switch between light and dark modes is already available on popular networks like Facebook and Twitter.

The need for website personalisation drives developers to include built-in choices for alternating between the two approaches. This pattern will become the norm and the application's default setting. Adopting dark mode guarantees a personalised user experience and takes into account changing user preferences.

Conclusion

It can take time to keep up with the evolving trends in web development. But regardless of whether it affects customer pleasure, conversions, or the user experience, you must try it!

Businesses must comprehend the essential web development trends on the list. Adopting them into their processes through upcoming web projects can give them an edge and make them future-ready for the rising demands of their users. It also helps them create a unique brand image for their business while ensuring they serve their users the best and the latest. Now is the time to put them into practice to determine which web development trends will work best for you.

About our guest author Harikrishna Kundariya

Harikrishna Kundariya is a marketer, developer, IoT, SaaS & Blockchain savvy, designer, co-founder and Director of eSparkBiz Technologies, a software development company. His 12+ years experience enables him to provide digital solutions to new start-ups based on IoT and SaaS applications.