Optimising your web content for appearing in featured snippets can increase your chances of driving more traffic to your site. In this blog, we look at how to optimise your content for featured snippets, to improve your chances of getting noticed on page one of search engine results.
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A big part of attracting visitors to your firm’s website is your use of keywords. With proper use of keywords, your website can rank higher on search engines meaning your audience will find you faster and more easily. To be successful with your keyword usage, you need keyword research.
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Just like lawyers wouldn’t recommend their clients represent themselves, we wouldn’t recommend you do your own SEO. But we do recommend you have an understanding of what it is, how it works and how important it is.
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Click onto many websites nowadays and in a few seconds a little box will likely have popped up on your screen asking you if you have any questions or would like to speak to a representative. Welcome to the new world order of chatbots.
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Content marketing is essential to build brand awareness and generate leads for your professional services. But if you’re not using “long-form content”, you could be missing out.
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Email marketing (often called electronic direct marketing or eDM) should be considered an important part of a law firm’s marketing strategy. But like any form of digital marketing, there’s a knack to it and this article is designed to address the primary things to look at.
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