Have you ever noticed these letters, “http” or “https” at the beginning of a website URL (the address bar in your website name) and wondered why there are two different options? If you haven’t noticed them before or you don’t know why they’re different, it’s to do with security and effects your SEO.
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A content calendar is actually quite a simple concept but many businesses either don’t know what it is, think it’s too complex for them or don’t think they need it. Trust us, you should have one; even if it’s very basic.
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Once you’ve built your shiny new website and filled it with all your magical content, you need to put some mechanisms in place to see how it’s performing. Google analytics is a perfect starting point for you to measure the performance of your website and your digital marketing initiatives.
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Law firms in Australia have generally been slow to embrace the marketing and branding opportunities of social media; Facebook, LinkedIn, Twitter or any other platform. This trend is changing and...
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In this article, we’ve put together a straightforward, plain English set of explanations for a number of terms we think could be useful to you or that you’ll come across during your digital marketing journey.
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Many firms struggle to produce an effective digital communication policy and equally as many simply have nothing at all and don’t even address it.
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