Many people think website navigation merely directs visitors from point A to point B. However, the truth is that website navigation is one of the most vital aspects of both user experience (UX) and search engine optimisation (SEO).
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These are some of the questions on everyone’s mind as AI continues to reshape the world around us! But one thing we all know about Google is that it’s always one step ahead of the game. So, what will Google do to respond to the introduction of SearchGPT?
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One thing you’ll hear us say a lot is that SEO is not a one-time thing and that you cannot set it and forget it. Both of these things are true! However, this doesn’t mean you shouldn’t think of the future when implementing your SEO efforts. Future-proofing your SEO strategy is essential for maintaining visibility and relevance.
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Just just because there are AI tools available doesn’t mean you should be using them for everything! While a lot of people are now turning to Large Language Models (LLMs) for SEO advice, Google’s very own John Mueller has cautioned against using these AI tools for SEO advice, and for good reason.
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Redesigning a website offers opportunities to enhance user experience and update your brand's image. However, it can be an SEO nightmare if not managed properly.
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“Information gain” is a term that’s very much on the lips of a lot of SEO professionals. So, how do you take this buzz term and turn it into something that brings sustainable success to your business?
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