How Australian law firms should respond to the COVID-19 crisis by staying active online. Be online for your clients. Educate prospective clients. Continue to build your law firm's online presence. Help your firm weather the crisis downturn and leverage new marketing opportunities. Future proof your firm's growth.
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For law firm bloggers, learn to write magnetic headlines that convert website traffic into blog post readers. When your post is read, it can inform, establish authority, build trust and, convince people to contact you for client-appointments.
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Getting the text right for your media posts is one thing but the use of images is a whole new ball game; particularly when we talk about the ‘legal use of images’ and breaching copyright.
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When planning a digital marketing strategy, you might have come across the term ‘black hat marketing’ or ‘black hat SEO’. As many know (or at least should know), it’s vital that you use ethical and organic SEO techniques when promoting your business online.
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YouTube has been around since 2005. This is a staggering fact, given that the site still feels fresh for users in 2020 and its influence has only ever increased. This makes it the perfect social marketing channel for all types of businesses to promote their goods and services; including law firms.
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If your business has an online presence and you’re using Facebook (organic and paid ads), then setting up Facebook Business Manager could be beneficial to you.
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