There’s a lot of digital marketing terminology floating around. We’ve created a quick reference guide to a lot of common terms but sometimes, we find it worthwhile delving a little deeper. So what is a slug in digital marketing terms?
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With more and more people accessing the internet on a mobile device, your website must be mobile optimised. It used to be an option; now it’s a priority.
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Have you ever noticed these letters, “http” or “https” at the beginning of a website URL (the address bar in your website name) and wondered why there are two different options? If you haven’t noticed them before or you don’t know why they’re different, it’s to do with security and effects your SEO.
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A content calendar is actually quite a simple concept but many businesses either don’t know what it is, think it’s too complex for them or don’t think they need it. Trust us, you should have one; even if it’s very basic.
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Once you’ve built your shiny new website and filled it with all your magical content, you need to put some mechanisms in place to see how it’s performing. Google analytics is a perfect starting point for you to measure the performance of your website and your digital marketing initiatives.
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Law firms in Australia have generally been slow to embrace the marketing and branding opportunities of social media; Facebook, LinkedIn, Twitter or any other platform. This trend is changing and...
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