Once you’ve built your shiny new website and filled it with all your magical content, you need to put some mechanisms in place to see how it’s performing. Google analytics is a perfect starting point for you to measure the performance of your website and your digital marketing initiatives.
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Law firms in Australia have generally been slow to embrace the marketing and branding opportunities of social media; Facebook, LinkedIn, Twitter or any other platform. This trend is changing and...
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In this article, we’ve put together a straightforward, plain English set of explanations for a number of terms we think could be useful to you or that you’ll come across during your digital marketing journey.
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Many firms struggle to produce an effective digital communication policy and equally as many simply have nothing at all and don’t even address it.
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In our experience, getting the blog page up and running can be a bit of a hurdle but once it’s all in place, with a few articles to start you off, how do you continue to come up with titles to make your blog page sing?
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We’re going to look at four important things often forgotten when building your new website; form over function, a sound technical platform, image optimisation and link building. Your site needs to be much more than an illusion of greatness.
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