How to publish articles on LinkedIn
As you scroll through your LinkedIn feed each day, you’ll often come across content written by LinkedIn members and published on the LinkedIn platform.
Have you wanted to publish your own articles but you’re not sure where to start or how to do it?
The actual publishing component is pretty straight forward, once you’re shown how to do it. Coming up with your content can be a little harder and possibly, the most daunting part.
Choosing your content
You might think:
- My topic and/or content is of no interest to anyone
- I can’t write well enough to publish something
- I have nothing to share
Most people will have some knowledge and/or experience to share; whether they know it or not. At worst, you’ll publish your article and no-one will read it, share it or comment on it. At best, however, you’ve started the process and you might surprise yourself – a lot more gets read, absorbed and shared on LinkedIn than you’d think.
You can write about your technical experience in a particular field, or perhaps an opinion on something that’s topical in the news. Or you might choose to write about a personal experience you had that could be interesting, thoughtful or even a bit comical. Whatever you choose to write about, remember, it’s building on your profile; who you are, what you do, how you do it, what you think and believe etc.
Your LinkedIn published articles stay with your LinkedIn profile for life and are always easy for people to find by simply going to a user’s profile and scrolling down to “Articles and activity”, then “See all articles”. As your publications list grows, your profile rises and you establish and grow your authority.
How do I publish an article on LinkedIn?
As we said, it’s pretty straight forward, once you’re shown the steps.
- Go to your LinkedIn feed – where you go to post something
- Select “Write an article”
- We suggest adding the body content first, then the headline and image
Adding the article body content
- At “Write here…”, either write your article directly into LinkedIn or copy, for example, from a Word document you prepared earlier
- If you copy from a Word document that has formatting in it like sub-headings and bullet lists, make sure you go through the copied content and re-set the formatting
- Sub-headings: you can apply a sub-heading by selecting the text for your sub-heading and at the top of the page you will see “Normal” with a dropdown arrow next to it. Click on the and select a heading type. We suggest sub-headings should be Heading 2.
- Bullet points: if you have copied bullet points across from a Word document, go to the bullet list in your copied LinkedIn article and remove the bullets. You should also then left-align the text. Re-select the content of the bullet points and at the top of the page, in the toolbar, you will see the “bullets” formatting option. Likewise for numbered lists.
- Quotes – do you have a quote within your article? Select the quoted content and in the toolbar select the “quote” option.
- Hyperlinks – we strongly recommend you hyperlink content rather than just inserting web links directly into the text component of your article. Some web links are very (very) long and look clumsy and busy. To hyperlink your content, select the text that the link refers to and, in the toolbar, select the “link” option. This will bring up a box for you to insert your web link. Hit “Apply” and you have hyperlinked your text.
- Inserting images, videos, graphs, snippets etc – hover your mouse at the beginning of the paragraph where you want to insert your rich media object. A small box will appear. Click on the box and a menu will appear for you to select what you wish to insert. Once you’ve inserted your image, for example, hover your mouse over the image and options will appear at the top to align your image (for example centred, left, right or text wrap around) and there will also be an option to hyperlink your image to a relevant web page.
- Standard formatting – in the toolbar at the top of the page you have some other standard formatting options; bold, italic and underline
Adding a title/headline
- We said earlier that we recommend writing your title after adding your body content. This is primarily if you are writing directly into the LinkedIn platform. If you’re doing a copy/paste from a previously written article in Word, you can apply your title at any time.
- If you’re writing your article directly into LinkedIn, sometimes the title won’t come to you until you’ve written your content. You want a title that is reasonably short (50 – 70 characters) and which articles what your readers should expect.
- To add your tile, simply click on “Headline” at the top of the article and insert your title. The format is already set to “Heading 1” for you.
Adding an image
- It is strongly recommended that you add a primary image to all your LinkedIn published articles.
- Ensure you use quality images
- The current size for a LinkedIn article is 1200 px x 644 px
- To add your image, click on this image near the top of your article:
- Select your image and insert
- Once inserted, if you hover over the image, at the bottom of it you will see an option to make the image smaller or “bin” the image and start again
Publishing your article
- Once you’ve completed the stages above, you’re just about set to publish
- One more thing… READ YOUR ARTICLE BEFORE PUBLISHING.
- Reading your article before publishing allows you to pick up any spelling, grammar or flow errors and fix them before you publish.
- Ready to publish? Simply click on “Publish” at the top right of the page.
Happy LinkedIn publishing.
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